Prizeout Launches Cash-Back Products for Credit Unions

Prizeout introduced CashBack+, a white-label platform that allows credit unions to offer instant cashback through a digital marketplace of national and local brands. The solution integrates directly into online banking, enabling members to purchase digital gift cards with built-in rewards while helping institutions drive non-interest income. It also creates a performance-based channel for merchants to acquire customers, with several credit unions already live and more expected to adopt the platform.

Prizeout POV: This reflects a broader shift toward embedding value directly within digital banking, rather than sending members to third-party reward portals. By aligning incentives across credit unions, members, and merchants, CashBack+ creates a more sustainable rewards model, one that drives engagement and revenue without relying on traditional points or costly subsidies. It positions credit unions to offer competitive, everyday value while maintaining control of the member experience and strengthening their role in the transaction.

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