Now, the entire MDC network of Credit Unions will have access to a proprietary ad technology platform, allowing them to be competitive with product innovation, member support, and increasing their own bottom line.
Be personal. Most loyalty programs are transactional, so small businesses have a huge opportunity to offer something truly impactful simply because they know their customers. If you offer perks, ensure they’re customized to their interests. If you offer points, ensure they can go to an establishment they frequent. Getting personal and using data for good goes a long way in retention and engagement. – David Metz, Prizeout
The future of adtech is something where you should see a direct return on your investment that benefits the brand, the customer and the partners. For example, you can take the money typically spent on ads and, instead, apply it in the form of bonus value on something like digital gift cards (full disclosure: my company runs on a model similar to this).