How United Financial Reaping the Rewards with Prizeout’s Credit Card Rewards Program

David Metz and Sarah Vasey discuss the launch of Prizeout’s Credit Card Rewards program, completing the CashBack+ platform and enabling a fully integrated rewards experience within digital banking. The program replaces traditional points-based systems and third-party portals with a simpler, cash-based model that gives credit unions full control while allowing members to easily earn and redeem rewards in one place.

Prizeout POV: This highlights the importance of bringing rewards back under the credit union’s control and embedding them directly into the member experience. By eliminating fragmented portals and complex points systems, credit unions can offer a more transparent and intuitive rewards model that aligns with how members actually bank. Unifying rewards across debit, credit, and offers not only simplifies the experience, but also strengthens engagement and positions credit unions to compete more effectively while maintaining ownership of the relationship.

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Prizeout Adds Credit Card Rewards to Complete CashBack+ Platform

Prizeout launched its Credit Card Rewards program, completing the full CashBack+ ecosystem by bringing together Offers, Actions, Pay, and credit card rewards into a single, unified platform. The solution consolidates all rewards into one balance within digital banking, allowing members to earn and redeem cash back seamlessly while giving credit unions control over program structure, engagement strategies, and revenue generation.

Prizeout POV: This marks a shift toward unifying fragmented rewards experiences into a single, cohesive system that lives inside digital banking. Instead of separate programs for debit, credit, and offers, bringing everything into one balance simplifies the experience for members and increases visibility and usage. For credit unions, this creates a more strategic approach to rewards, where every transaction and interaction contributes to a broader engagement and revenue model, all while maintaining full ownership of the member relationship.

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Prizeout’s David Metz and United Financial’s Sarah Vasey on Credit Card Rewards That Work

David Metz and Sarah Vasey discuss Prizeout’s approach to credit card rewards, highlighting how the program is resonating with credit unions and their members. The conversation emphasizes real-world usability and appeal, with firsthand feedback from United Financial Credit Union underscoring how the rewards feel tangible, immediate, and relevant to everyday spending.

Prizeout POV: This reflects a shift away from traditional, abstract rewards programs toward something more practical and engaging for members. When rewards feel real and usable in everyday life, rather than distant or complicated, adoption naturally follows. For credit unions, this creates an opportunity to reintroduce credit card rewards in a way that is both differentiated and aligned with member expectations, while reinforcing their role as a primary financial partner.

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Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

Integrated into online banking, the customizable program delivers cash back, helping credit unions compete with big banks and fintechs; United Financial and Redstone Federal Credit Union among first to launch

NEW YORK, Feb. 25, 2026 (GLOBE NEWSWIRE) — Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards program, the final piece of its CashBack+ ecosystem. This expansion unites CashBack+ Offers, CashBack+ Actions, CashBack+ Pay, and now credit card transactions into one comprehensive rewards platform, bringing credit unions a fully integrated solution to compete with big banks, credit card rewards companies and fintechs.

With this launch, all member rewards now flow into a single CashBack+ balance, accessible directly within a credit union’s digital banking platform. Members will have a seamless, centralized experience for earning and redeeming rewards, while credit unions gain a flexible, customizable program that deepens engagement and drives loyalty.

“This launch represents a major milestone for both Prizeout and our credit union partners,” said David Metz, Founder and CEO of Prizeout. “We’ve now created a comprehensive rewards platform that not only delivers real value to members, but also empowers credit unions to compete head-to-head with the largest banks, fintechs and credit card reward companies.”

Unlike traditional credit card rewards programs that rely on clunky third-party portals and vague points systems, CashBack+ Credit Card Rewards is designed around simplicity, transparency, and choice:

  • All in one place: Rewards are managed within the members’ existing online digital banking, not through a separate portal.
  • Cash back, not points: Members see their rewards as clear cash, not complex conversions.
  • Credit union control: Institutions set their own cash back percentages and categories, tailoring programs to their members and business strategies.

The new program delivers meaningful benefits for both members and credit unions. Members can earn higher cash back regardless of how they spend, enjoy a personalized rewards experience, and access everything directly within their online banking – no extra logins or apps required. Rewards are shown transparently as cash, not points, making it simple to understand the value. For credit unions, the program offers a competitive and flexible credit card rewards solution that strengthens digital engagement and member relationships. It can be customized to align with institutional goals while driving loyalty, card adoption, and non-interest income growth.

United Financial Credit Union and Redstone Federal Credit Union are the first to launch the new Credit Card Rewards program, with additional credit unions already signed on.

Our partnership with Prizeout allows us to deliver a rewards experience that rivals anything the biggest banks can offer, while keeping it personal and familiar for our members,” said Sarah Vasey, Chief Operating Officer at United Financial. “We’ve offered credit cards before, both in-house and through outside providers, but bringing this program back under our own roof lets us control the member experience. The biggest selling point for us was having rewards integrated directly into our online banking platform. Our members already use and trust that space, and now their cash back rewards are right there – simple, transparent, and part of their everyday banking experience.”

The launch of Credit Card Rewards positions Prizeout as the only provider offering an end-to-end rewards platform built specifically for credit unions and their members.

About Prizeout
Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through Prizeout’s technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cash back from national and local brands when they shop with digital gift cards. The company was founded in 2019 and is headquartered in New York City. For more information about Prizeout, please visit www.prizeout.com.

View source version on GlobeNewsWire.com: https://www.globenewswire.com/news-release/2026/02/25/3244777/0/en/Credit-Unions-Gain-Edge-with-New-CashBack-Credit-Card-Rewards.html

Credit Unions Take Stakes in FinTechs to Control the Roadmap

Credit unions are increasingly turning to fintech partnerships and CUSO structures to overcome limited resources and accelerate innovation in areas like payments, AI, and digital banking. These collaborations allow institutions to pool capital, influence product development, and bring new capabilities to market that would be difficult to build internally. While challenges remain around regulation, timelines, and integration, the model is becoming essential for credit unions to stay competitive and meet evolving member expectations.

Prizeout POV: This underscores that the future of credit union innovation is inherently collaborative. No single institution can keep pace with the speed and complexity of modern financial technology alone, but through models like CUSOs, credit unions can collectively shape and scale solutions that align with their needs. By investing in and partnering closely with fintechs, they not only gain access to new capabilities like rewards and payments innovation, but also retain influence over how those products evolve, ensuring they remain member-first, compliant, and practical within the realities of the industry.

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