Finopotamus recently spoke with Brendan Grove, chief technology officer and co-founder of the New York City –based Prizeout. The fintech provides credit unions with the opportunity to present personalized, money-saving offers from national brands via the credit union’s digital banking platform.
In an interview with PYMNTS, David Metz, founder and CEO of AdTech company Prizeout, said “branded currency” — currency that can be attached to digital gift cards — can reward debit card users, and ultimately, foster consumer loyalty to the merchant.
In an interview with PYMNTS, David Metz, founder and CEO of AdTech company Prizeout, said “branded currency” — currency that can be attached to digital gift cards — can reward debit card users, and ultimately, foster consumer loyalty to the merchant.
As consumer preferences shift towards a digital-first mindset, credit union executives are teaming up with financial technology firms to modernize their offerings.
Brendan Grove, chief technology officer at adtech firm Prizeout, said that incrementality in some ways helps brands get a fuller picture of their marketing profile at a macro level. “Then, it is easier to start to test kind of holistically if I remove spend here increased spend here, what happens and what’s the effect post campaign on that retail segment,” he said.
Credit unions have a lot in common with Gen Z, but have yet to find a way to tap into their shared perspectives.
Michigan State University Federal Credit Union’s (MSUFCU) President/CEO April Clobes and Prizeout’s CEO David Metz stopped by the show to announce their organization’s new partnership to attract the Gen Z audience with the fintech’s digital gift card technology. The official launch takes place June 2023.
While they ideally want to grow their customer bases, it can be more expensive to find a new customer than to retain an existing one — and grow their loyalty.
Brendan Grove, chief technology officer and co-founder of AdTech company Prizeout, told PYMNTS in an interview that brands are re-examining their cost structures and go-to-market strategies.
As credit unions (CUs) seek ways to stay competitive in an increasingly diverse, crowded and complex financial sector, it’s creating some fascinating new possibilities for the organizations that service CUs — the credit union service organizations (CUSOs).
In the latest permutation of this concept, AdTech company Prizeout is at the heart of a newly formed CUSO called Prizeout Partners, which has attracted some of the most high-profile credit unions in the country.
VIP enables Prizeout to integrate with SilverLake System®, Core Director®, and CIF 20/20®