Growing With a Fintech’s Help – Intentionally and Safely
Select fintech partners based on your CU’s specific growth goals and begin conversations about partnerships at the board level.
Why Ad-Tech Should Be a Credit Union’s Core Investment
Through collaboration, CUs can find an ad-tech solution that saves them from the likes of traditional marketing.
Leveraging Technology in the Modern Credit Union
Finopotamus recently spoke with Brendan Grove, chief technology officer and co-founder of the New York City –based Prizeout. The fintech provides credit unions with the opportunity to present personalized, money-saving offers from national brands via the credit union’s digital banking platform.
Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk
In an interview with PYMNTS, David Metz, founder and CEO of AdTech company Prizeout, said “branded currency” — currency that can be attached to digital gift cards — can reward debit card users, and ultimately, foster consumer loyalty to the merchant.
Gift Cards Get New Lease on Life as Branded Currency (With Rewards)
In an interview with PYMNTS, David Metz, founder and CEO of AdTech company Prizeout, said “branded currency” — currency that can be attached to digital gift cards — can reward debit card users, and ultimately, foster consumer loyalty to the merchant.
Credit union, fintech leaders discuss the perks and perils of partnering
As consumer preferences shift towards a digital-first mindset, credit union executives are teaming up with financial technology firms to modernize their offerings.
Unpacked: Why incrementality became such a popular retail media buzzword
Brendan Grove, chief technology officer at adtech firm Prizeout, said that incrementality in some ways helps brands get a fuller picture of their marketing profile at a macro level. “Then, it is easier to start to test kind of holistically if I remove spend here increased spend here, what happens and what’s the effect post campaign on that retail segment,” he said.
The Next Generation of Banking: Attracting Gen Z to Credit Unions
Credit unions have a lot in common with Gen Z, but have yet to find a way to tap into their shared perspectives.
MSUFCU Partners with Prizeout to Attract Gen Z with Digital Gift Card Tech
Michigan State University Federal Credit Union’s (MSUFCU) President/CEO April Clobes and Prizeout’s CEO David Metz stopped by the show to announce their organization’s new partnership to attract the Gen Z audience with the fintech’s digital gift card technology. The official launch takes place June 2023.
‘Branded Currency’ Unlocks $21 Billion of Unspent Gift Cards
While they ideally want to grow their customer bases, it can be more expensive to find a new customer than to retain an existing one — and grow their loyalty.
Brendan Grove, chief technology officer and co-founder of AdTech company Prizeout, told PYMNTS in an interview that brands are re-examining their cost structures and go-to-market strategies.