Michigan State University Federal Credit Union’s (MSUFCU) President/CEO April Clobes and Prizeout’s CEO David Metz stopped by the show to announce their organization’s new partnership to attract the Gen Z audience with the fintech’s digital gift card technology. The official launch takes place June 2023.
While they ideally want to grow their customer bases, it can be more expensive to find a new customer than to retain an existing one — and grow their loyalty.
Brendan Grove, chief technology officer and co-founder of AdTech company Prizeout, told PYMNTS in an interview that brands are re-examining their cost structures and go-to-market strategies.
As credit unions (CUs) seek ways to stay competitive in an increasingly diverse, crowded and complex financial sector, it’s creating some fascinating new possibilities for the organizations that service CUs — the credit union service organizations (CUSOs).
In the latest permutation of this concept, AdTech company Prizeout is at the heart of a newly formed CUSO called Prizeout Partners, which has attracted some of the most high-profile credit unions in the country.
VIP enables Prizeout to integrate with SilverLake System®, Core Director®, and CIF 20/20®
In a conversation with PYMNTS, CEO David Metz of ad-tech platform Prizeout discussed how he’s less dazzled by the glittering realm of VC banks and more interested in leveraging community connections of this other class of FIs to bring merchants and consumers together.
Here are five examples of merchant-funded rewards spotlighting new concepts plus the evolution of older card-linked offer engines popular among banks.
David Metz, Prizeout’s CEO, and Amy Sink, Interra Credit Union CEO, both joined us on the show to share how their two organizations are working together, bringing the benefits of the ad-tech company’s merchant gift card withdrawal platform.
Nine credit unions have joined with ad-tech solutions provider Prizeout Corp. and Callahan & Associates to form a new CUSO designed to provide the CUs with access to proprietary ad technology that “will put more money in their members’ pockets,” in addition to providing participating CUs a program to support local merchants.
A new player to the credit union space, Prizeout CEO David Metz said he became enamored with the industry while visiting a credit union client last year.
There’s a new CUSO on the block: Prizeout Partners, which will give credit unions access to ad-tech company Prizeout’s merchant gift card withdrawal platform.