Get an inside look at how startup Prizeout built their company on Snowflake in this four-part series. In this first episode, meet Prizeout Co-Founder and CTO Brendan Grove and Director of Data Platform Kevin DeBenedetto as they share the Prizeout origin story. Find out what brought them together, the experiences that brought them together, and how they were introduced to Snowflake.
Select fintech partners based on your CU’s specific growth goals and begin conversations about partnerships at the board level.
Through collaboration, CUs can find an ad-tech solution that saves them from the likes of traditional marketing.
Finopotamus recently spoke with Brendan Grove, chief technology officer and co-founder of the New York City –based Prizeout. The fintech provides credit unions with the opportunity to present personalized, money-saving offers from national brands via the credit union’s digital banking platform.
In an interview with PYMNTS, David Metz, founder and CEO of AdTech company Prizeout, said “branded currency” — currency that can be attached to digital gift cards — can reward debit card users, and ultimately, foster consumer loyalty to the merchant.
In an interview with PYMNTS, David Metz, founder and CEO of AdTech company Prizeout, said “branded currency” — currency that can be attached to digital gift cards — can reward debit card users, and ultimately, foster consumer loyalty to the merchant.
As consumer preferences shift towards a digital-first mindset, credit union executives are teaming up with financial technology firms to modernize their offerings.
Brendan Grove, chief technology officer at adtech firm Prizeout, said that incrementality in some ways helps brands get a fuller picture of their marketing profile at a macro level. “Then, it is easier to start to test kind of holistically if I remove spend here increased spend here, what happens and what’s the effect post campaign on that retail segment,” he said.
Credit unions have a lot in common with Gen Z, but have yet to find a way to tap into their shared perspectives.