This article dives into how credit unions are entering the credit card rewards space to stay competitive with large banks. It explains that moving away from third-party providers allows credit unions to regain control over the member experience and their data, enabling more seamless, in-app engagement and more personalized, locally relevant rewards. The piece also underscores that while credit unions face scale disadvantages, offering compelling, integrated rewards programs is essential to retaining members, driving revenue, and meeting high consumer expectations.

Prizeout POV: This piece highlights a core challenge credit unions have faced for years – outsourcing critical programs like credit cards often comes at the expense of control, data ownership, and ultimately the member experience. When rewards and card programs live outside of digital banking, it creates fragmentation that weakens engagement and limits a credit union’s ability to truly serve its members. The shift back toward embedded, in-house experiences isn’t just about technology, it’s about reclaiming the relationship. By bringing rewards, payments, and offers directly into the digital banking environment, credit unions can deliver a more seamless, personalized experience while unlocking new revenue streams and deeper loyalty.

Read the full article here

Prizeout launched its Credit Card Rewards program, completing the full CashBack+ ecosystem by bringing together Offers, Actions, Pay, and credit card rewards into a single, unified platform. The solution consolidates all rewards into one balance within digital banking, allowing members to earn and redeem cash back seamlessly while giving credit unions control over program structure, engagement strategies, and revenue generation.

Prizeout POV: This marks a shift toward unifying fragmented rewards experiences into a single, cohesive system that lives inside digital banking. Instead of separate programs for debit, credit, and offers, bringing everything into one balance simplifies the experience for members and increases visibility and usage. For credit unions, this creates a more strategic approach to rewards, where every transaction and interaction contributes to a broader engagement and revenue model, all while maintaining full ownership of the member relationship.

Read full article here

Integrated into online banking, the customizable program delivers cash back, helping credit unions compete with big banks and fintechs; United Financial and Redstone Federal Credit Union among first to launch

NEW YORK, Feb. 25, 2026 (GLOBE NEWSWIRE) — Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards program, the final piece of its CashBack+ ecosystem. This expansion unites CashBack+ Offers, CashBack+ Actions, CashBack+ Pay, and now credit card transactions into one comprehensive rewards platform, bringing credit unions a fully integrated solution to compete with big banks, credit card rewards companies and fintechs.

With this launch, all member rewards now flow into a single CashBack+ balance, accessible directly within a credit union’s digital banking platform. Members will have a seamless, centralized experience for earning and redeeming rewards, while credit unions gain a flexible, customizable program that deepens engagement and drives loyalty.

“This launch represents a major milestone for both Prizeout and our credit union partners,” said David Metz, Founder and CEO of Prizeout. “We’ve now created a comprehensive rewards platform that not only delivers real value to members, but also empowers credit unions to compete head-to-head with the largest banks, fintechs and credit card reward companies.”

Unlike traditional credit card rewards programs that rely on clunky third-party portals and vague points systems, CashBack+ Credit Card Rewards is designed around simplicity, transparency, and choice:

• All in one place: Rewards are managed within the members’ existing online digital banking, not through a separate portal.
• Cash back, not points: Members see their rewards as clear cash, not complex conversions.
• Credit union control: Institutions set their own cash back percentages and categories, tailoring programs to their members and business strategies.

The new program delivers meaningful benefits for both members and credit unions. Members can earn higher cash back regardless of how they spend, enjoy a personalized rewards experience, and access everything directly within their online banking – no extra logins or apps required. Rewards are shown transparently as cash, not points, making it simple to understand the value. For credit unions, the program offers a competitive and flexible credit card rewards solution that strengthens digital engagement and member relationships. It can be customized to align with institutional goals while driving loyalty, card adoption, and non-interest income growth.

United Financial Credit Union and Redstone Federal Credit Union are the first to launch the new Credit Card Rewards program, with additional credit unions already signed on.

Our partnership with Prizeout allows us to deliver a rewards experience that rivals anything the biggest banks can offer, while keeping it personal and familiar for our members,” said Sarah Vasey, Chief Operating Officer at United Financial. “We’ve offered credit cards before, both in-house and through outside providers, but bringing this program back under our own roof lets us control the member experience. The biggest selling point for us was having rewards integrated directly into our online banking platform. Our members already use and trust that space, and now their cash back rewards are right there – simple, transparent, and part of their everyday banking experience.”

The launch of Credit Card Rewards positions Prizeout as the only provider offering an end-to-end rewards platform built specifically for credit unions and their members.

About Prizeout
Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through Prizeout’s technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cash back from national and local brands when they shop with digital gift cards. The company was founded in 2019 and is headquartered in New York City. For more information about Prizeout, please visit www.prizeout.com.

View source version on GlobeNewsWire.com: https://www.globenewswire.com/news-release/2026/02/25/3244777/0/en/Credit-Unions-Gain-Edge-with-New-CashBack-Credit-Card-Rewards.html

David Metz is the founder and CEO of Prizeout, a fintech platform that powers rewards and monetization programs for financial institutions, David has raised over $64M and built a company on the brink of profitability. But his journey there was anything but linear.

Prizeout POV: This episode of the DealMakers Podcast is a candid look at what building a durable fintech company actually requires, risk tolerance shaped early, hard-earned pattern recognition, and the willingness to pivot when the data (and the market) demand it. David shares the unglamorous realities behind raising capital, navigating failed exits and acquihires, building with family, and ultimately reshaping a business by turning a withdrawal cost center into a scalable rewards engine. The conversation underscores that success isn’t linear, and that long-term outcomes are driven by judgment, trust, and alignment between founders, teams, and investors, not hype or fundraising optics.

Listen to the full podcast here

More than 15 credit union leaders joined Prizeout for a collaborative Chicago summit where insights directly informed the CashBack+ roadmap

NEW YORK, Dec. 09, 2025 (GLOBE NEWSWIRE) — Last month, Prizeout gathered more than 15 credit union executives in Chicago for a collaborative co-creation summit focused on reimagining what modern, member-first credit card rewards should look like. The event underscored Prizeout’s commitment to building its CashBack+ platform directly alongside the credit unions it serves, listening first and innovating based on real member and credit union needs.

Throughout the day, credit union leaders openly shared their experiences, challenges, and aspirations for better serving their members. The discussions highlighted a unified belief that rewards should do more than incentivize spending – they should foster connection, support financial wellness, and reflect the diverse realities of everyday life.

“Our partners know their members better than anyone,” said David Metz, Founder and CEO at Prizeout. “The ideas exchanged in Chicago will directly influence where we take CashBack+ next. Co-creation is how we ensure our solutions truly serve credit union communities.”

Key Themes From the Summit

1. Personalization starts at the core: Leaders agreed that rewards must reflect individual member behaviors, preferences, and financial patterns. One-size-fits-all programs are no longer enough.
2. Simplicity and clarity drive usage: Easy-to-understand structures, intuitive earning paths, and frictionless experiences were consistently highlighted as essential for deepening engagement and interest.
3. Emotional connection strengthens loyalty: Credit unions emphasized the importance of small but meaningful moments (recognition, celebration, and appreciation), that go beyond transactional interactions.
4. Rewards should support everyday financial wellness: Leaders shared a growing desire for programs that help reinforce positive financial habits and provide practical, everyday value for members.
5. Engagement is evolving beyond traditional spend: Modern engagement mechanics like ongoing incentives, streaks, boosts, and progress indicators (similar to social media), were seen as ways to encourage consistent card usage and build long-term relationships.

The findings from the summit are already guiding CashBack+ innovation, from how features are prioritized to how member experiences are designed. Prizeout is integrating these insights directly into its roadmap to build rewards solutions that truly reflect credit union values and member needs.

“Our innovation philosophy starts with our partners,” added Metz. “When we build collaboratively, we build better. This summit reaffirmed that the future of rewards is rooted in empathy, simplicity, and genuine member impact.”

About Prizeout
Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through its CashBack+ platform, Prizeout enables financial institutions to drive member engagement, build rewards programs, and create new pathways for members to maximize the value of their money.

Founded in 2019 and headquartered in New York City, Prizeout is building a modern rewards infrastructure designed to drive everyday value for both partners and consumers. For more information, please visit www.prizeout.com.

View source version on GlobeNewsWire.com: https://www.globenewswire.com/news-release/2025/12/09/3202684/0/en/Prizeout-Brings-Credit-Union-Leaders-Together-to-Shape-the-Future-of-Member-Rewards.html