Prizeout, a fintech specializing in digital gift card payouts and cashback rewards, announced CashBack + Pay late Tuesday, a cashback program for debit card holders whose cards have been issued by credit unions.

Prizeout POV: At Prizeout, we’re redefining what “rewards” mean for credit unions and their members. CashBack+ Pay was built to close the gap between debit and credit, giving members instant, transparent cashback with every purchase, while helping credit unions increase non-interest income and engagement. By putting cashback directly into members’ hands at checkout, we’re proving that community institutions can compete, as well as lead, in digital banking innovation.

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With the goal of empowering members to earn more at the checkout line, Prizeout has enhanced its CashBack+ platform by giving credit union debit card users instant cashback, among other perks.

Officials are calling this a “true disruption” in the debit and payments space.

Prizeout has introduced a new white-label solution that enables credit unions to offer their members a suite of cash-back products.

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