NEW YORK, July 17, 2026 (GLOBE NEWSWIRE) — Prizeout, the advertising and financial technology company helping credit unions put money back into members’ pockets, hosted its CashBack+ Collective in New York City, bringing together leaders from 20 credit unions to share launch learnings, exchange best practices, and collaboratively shape the future of credit card rewards.

The session reflects a practice that has shaped every stage of CashBack+: build with credit union partners, not just for them. Following the February 2026 launch of CashBack+ Credit Card Rewards, which completed the full CashBack+ platform, the Collective gave credit union leaders a working session to translate early results into ideas for what the company builds next.

Rather than a traditional conference, attendees were organized into five fictional credit unions, each representing a distinct strategic mindset for how credit unions approach rewards. Through a series of collaborative workshops and product design challenges, teams developed new reward concepts focused on deepening engagement among existing cardholders and attracting new ones.

“The CashBack+ Collective is proof that our credit union partners aren’t just clients, they’re co-builders,” said Founder and CEO David Metz. “We didn’t launch Credit Card Rewards and walk away. We got our partners in a room, gave them the data, and asked them to help us build what’s next. That’s the model. That’s how credit unions stay ahead of the big banks instead of chasing them.”

The event also featured a session with David Bell, Wharton professor and consumer retail investor known for his work with brands including Warby Parker, Bonobos, and Jet.com, who shared his BOSS framework for building world-class customer experience.

Beyond brainstorming future rewards experiences, the Collective surfaced actionable product feedback directly from the credit unions running Prizeout’s rewards programs today, across analytics, AI-powered insights, reporting and tighter CRM and core system integrations, feedback Prizeout is already factoring into its product roadmap.

About Prizeout
Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through its CashBack+ platform, Prizeout enables financial institutions to drive member engagement, build rewards programs, and create new pathways for members to maximize the value of their money. Founded in 2019 and headquartered in New York City, Prizeout is building a modern rewards infrastructure designed to drive everyday value for both partners and consumers. For more information, please visit www.prizeout.com.

View source version on GlobeNewsWire.com: https://www.globenewswire.com/news-release/2026/07/17/3329029/0/en/prizeout-brings-credit-union-partners-together-to-shape-the-next-generation-of-credit-card-rewards.html

Long-time Prizeout credit union partner expands relationship with CashBack+ Credit Card Rewards; Coastal Signature Premier Rewards Visa® holders now earn cash back every time they swipe

NEW YORK, June 03, 2026 (GLOBE NEWSWIRE) — Today, Coastal Credit Union announced an expanded partnership with Prizeout, going live with credit card rewards inside CashBack+, giving the Raleigh-based credit union’s more than 297,000 members a new way to earn real, instant cash back on everyday credit card purchases, directly inside their existing digital banking platform. Coastal Signature Premier Rewards Visa® holders can now earn cash back on credit card spending alongside gift card purchases – all within CashBack+, completing a fully integrated rewards experience that competes head-to-head with the biggest banks, fintechs, and credit card rewards companies.

The announcement builds on Coastal’s existing Prizeout partnership, through which active CashBack+ members are on track to earn $150+ annually in cash back on gift card purchases in digital banking and on the CashBack+ Pay app. With the addition of CashBack+ credit card rewards in digital banking, Coastal members can now earn cash back on their credit card transactions, all within a single unified CashBack+ balance. No points or complex conversions, just real cash.

“Our goal was simple: give members an improved rewards experience without changing what they already value. With this conversion, members kept a familiar earning structure and gained a simple, more flexible way to access and use rewards,” said TJ Wyman, Coastal’s Chief Digital Officer. “Bringing everything into one platform that’s already proven to be successful makes everyday banking easier and more rewarding and creates an ecosystem for building a holistic rewards program to support even more member touchpoints.”

“Credit unions have always put their members first, and our job is to make sure the technology reflects that,” said Sherleen Wang, VP of Product at Prizeout. “CashBack+ Credit Card Rewards was built to be simple for members and flexible for the institution. Rewards show up as real cash, right inside the banking platform members already trust and use every day. For Coastal, that means a world-class rewards program that feels fully integrated into their brand and digital experience – not bolted on as a separate destination.”

Credit card rewards is the final addition to CashBack+, Prizeout’s comprehensive rewards ecosystem that now unites gift card offers, engagement actions and credit card transactions into one unified platform accessible directly within a credit union’s digital banking environment. Unlike traditional credit card rewards programs that rely on clunky third-party portals and vague points systems, CashBack+ is designed around simplicity, transparency, and credit union control. Institutions set their own cash back percentages and categories, tailoring programs to their members and business strategies. Prizeout is the only provider offering an end-to-end rewards platform built specifically for credit unions and their members.

About Prizeout:
Prizeout is an advertising and financial technology company that helps put money back into people’s pockets. Through Prizeout’s technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cash back from national and local brands when they shop with digital gift cards. The company was founded in 2019 and is headquartered in New York City. For more information about Prizeout, please visit www.prizeout.com.

About Coastal Credit Union:
Coastal Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Raleigh, NC. With more than $6 billion in assets and 297,000 members across 22 locations in central North Carolina, Coastal has been a leader in digital banking innovation since its founding in 1967. For more information, visit coastal24.com.

View source version on GlobeNewsWire.com: https://www.globenewswire.com/news-release/2026/06/03/3306160/0/en/coastal-credit-union-now-live-with-cashback-credit-card-rewards.html

Most founders have a big vision. And as we found out in the previous episode, that big picture story is essential when building a startup.

But a company cannot run on vision alone. At some point, every founder has to turn that story into something real, consistent, and scalable.

That point is where operators like Eliza Moore step in. Eliza Moore is the EVP of Client Experience & Operations at Prizeout, a NY-based FinTech that operates in the customer loyalty space. Together, we explore what it actually takes to bring a founder’s vision to life.

In episode 148 of Women Disrupting Tech, we discuss

• How to translate a high-level story into concrete roadmaps, timelines, and ownership
• How to build credibility and trust through consistent follow-through and transparent communication
• When to move from generalists who figure things out to specialists who scale what works
• The lessons from this episode bridge the gap between high-level vision and daily execution, and they offer a toolkit for building resilient, trust-based companies.

Listen to the episode on Spotify, Apple Podcasts, or YouTube. Or scroll down for the key moments and insights from the conversation that will transform how you see cognitive decline and dignity.

3 Lessons From This Conversation
Building a high-growth startup requires more than just a disruptive idea; it demands an operational framework that can translate that vision into a repeatable reality. In this episode, Eliza Moore breaks down what it takes to close the gap between “the dream” and “the do.”

Close the vision-to-execution gap
Founders often focus on the “why” and the “what.” That is what sets direction. But direction alone is not enough. Eliza shows how operators take that vision and turn it into roadmaps, timelines, and clear ownership. This founder-operator dynamic is what allows a company to move from story to execution, and from intention to consistent delivery.

Scale comes from focus, not more activity
It is easy to think that growth comes from doing more. More features, more clients, more initiatives. Eliza challenges that assumption. She explains that scale often comes from deciding what not to do, and then following through on what remains. That discipline is what builds credibility with both your team and your customers.

Know the inflection point between generalists and specialists
In the early stages, you need people who can figure things out. Generalists who are willing to step in wherever needed. As the company grows, that changes. Eliza highlights the importance of recognizing the moment when complexity increases, and specialists are needed to scale what works. Knowing that inflection point helps you avoid both chaos and premature structure.

These lessons close the gap between vision and execution, and show what it actually takes to build something that lasts.

Listen to the full podcast here: https://womendisruptingtech.blog/2026/04/16/episode-148/

The climate of distrust

Consumers have been conditioned to approach big banks with skepticism. For many, the relationship feels transactional. The tellers don’t know their names, fees feel opaque and rewards programs are dense with fine print and hard-to-calculate points. Customers have learned to expect complexity, and in many cases, disappointment.

At the same time, we are in a moment where authenticity matters more than ever. People want clarity. They want to understand how their money works. They want to feel seen, not processed, and they want tangible value, not abstract points. 

In 2026, the institutions that deliver transparency and a seamless experience will win. Members are not just choosing rates. They are choosing relationships.

Why credit unions are uniquely positioned

Credit unions were founded on ownership, transparency, and shared purpose. Many were formed around human interest groups. Think: firefighters, teachers, municipal workers – communities united by common values. The model was never purely transactional, it was relational.

Those foundational traits are no longer secondary advantages – they are a measurable advantage. The American Customer Satisfaction Index consistently ranks credit unions higher than large national banks in overall satisfaction. Why? Because members increasingly care about alignment, empathy, and fairness. They want institutions that reflect their values and act in their interest. Year after year, members report stronger trust and better service experiences with credit unions.

However, values alone do not automatically translate to trust. Sharing a philosophy does not guarantee confidence in how money is managed or how products perform. This is where many credit unions face a challenge: a digital trust gap. The principles are strong, the member relationships are strong, but the digital experience has not always kept pace with rising expectations.

To continued reading, full article here: https://www.cutimes.com/2026/03/16/how-credit-unions-can-win-in-the-era-of-distrust-in-big-banks/

Prizeout has launched its Credit Card Rewards program, the final piece of its CashBack+ ecosystem, the organization announced.

This expansion unites CashBack+ Offers, CashBack+ Actions, CashBack+ Pay, and now credit card transactions into one comprehensive rewards platform, Prizeout explained.

With this launch, all member rewards now flow into a single CashBack+ balance, accessible directly within a credit union’s digital banking platform.

“Members will have a seamless, centralized experience for earning and redeeming rewards, while credit unions gain a flexible, customizable program that deepens engagement and drives loyalty,” Prizeout said.

“This launch represents a major milestone for both Prizeout and our credit union partners,” said David Metz, founder and CEO of Prizeout. “We’ve now created a comprehensive rewards platform that not only delivers real value to members, but also empowers credit unions to compete head-to-head with the largest banks, fintechs and credit card reward companies.”

Prizeout said CashBack+ Credit Card Rewards is designed around simplicity, transparency, and choice:

• All in one place: Rewards are managed within the members’ existing online digital banking, not through a separate portal
• Cash back, not points: Members see their rewards as clear cash, not complex conversions
• Credit union control: Institutions set their own cash back percentages and categories, tailoring programs to their members and business strategies

United Financial Credit Union and Redstone Federal Credit Union are the first to launch the new Credit Card Rewards program, with additional credit unions already signed on, Prizeout said.

“Our partnership with Prizeout allows us to deliver a rewards experience that rivals anything the biggest banks can offer, while keeping it personal and familiar for our members,” said Sarah Vasey, COO at United Financial. “We’ve offered credit cards before, both in-house and through outside providers, but bringing this program back under our own roof lets us control the member experience. The biggest selling point for us was having rewards integrated directly into our online banking platform. Our members already use and trust that space, and now their cash back rewards are right there – simple, transparent, and part of their everyday banking experience.”