Prizeout Partners CUSO Expands, Gives CUs New Revenue Streams

Prizeout Partners, the CUSO formed in 2023, continues to expand with the addition of major credit unions including Golden 1, Coastal, and Municipal Credit Union, extending its reach to millions of additional members. The growth highlights increasing demand for Prizeout’s CashBack+ platform, which enables credit unions to offer merchant-funded cashback, drive member engagement, and generate new non-interest income through integrated digital experiences.

Prizeout POV: This momentum reflects how quickly collaborative innovation can scale within the credit union ecosystem when there is clear alignment around member value. The CUSO model not only accelerates adoption, but also ensures that product development is shaped by the institutions themselves. As more credit unions join, the network effect strengthens, enabling broader merchant participation, richer offers, and a more competitive rewards experience that helps credit unions collectively compete with larger financial institutions.

Read full article here