Prizeout Is Putting New Life in Debit Card Cashback at Credit Unions

On the CU2.0 podcast, David Metz, CEO of Prizeout talks about CashBack+ Pay.

Prizeout POV: This conversation highlights something the industry largely wrote off, meaningful debit rewards. David shows it coming back in a materially different way. What makes this notable isn’t just the high cashback percentages, but the shift in how those rewards are funded and delivered: instant, merchant-funded, and embedded directly into the member experience. The early examples and adoption from credit unions signal that when you remove friction and deliver real value at checkout, you can quickly change long-standing assumptions about debit behavior and reestablish it as a competitive, high-engagement payment method.

Listen to the full podcast here