Prizeout Expands Ecosystem, Bringing Card Rewards Into One CU Platform

Prizeout has launched its Credit Card Rewards program, the final piece of its CashBack+ ecosystem, the organization announced.

This expansion unites CashBack+ Offers, CashBack+ Actions, CashBack+ Pay, and now credit card transactions into one comprehensive rewards platform, Prizeout explained.

With this launch, all member rewards now flow into a single CashBack+ balance, accessible directly within a credit union’s digital banking platform.

“Members will have a seamless, centralized experience for earning and redeeming rewards, while credit unions gain a flexible, customizable program that deepens engagement and drives loyalty,” Prizeout said.

“This launch represents a major milestone for both Prizeout and our credit union partners,” said David Metz, founder and CEO of Prizeout. “We’ve now created a comprehensive rewards platform that not only delivers real value to members, but also empowers credit unions to compete head-to-head with the largest banks, fintechs and credit card reward companies.”

Prizeout said CashBack+ Credit Card Rewards is designed around simplicity, transparency, and choice:

• All in one place: Rewards are managed within the members’ existing online digital banking, not through a separate portal
• Cash back, not points: Members see their rewards as clear cash, not complex conversions
• Credit union control: Institutions set their own cash back percentages and categories, tailoring programs to their members and business strategies

United Financial Credit Union and Redstone Federal Credit Union are the first to launch the new Credit Card Rewards program, with additional credit unions already signed on, Prizeout said.

“Our partnership with Prizeout allows us to deliver a rewards experience that rivals anything the biggest banks can offer, while keeping it personal and familiar for our members,” said Sarah Vasey, COO at United Financial. “We’ve offered credit cards before, both in-house and through outside providers, but bringing this program back under our own roof lets us control the member experience. The biggest selling point for us was having rewards integrated directly into our online banking platform. Our members already use and trust that space, and now their cash back rewards are right there – simple, transparent, and part of their everyday banking experience.”