Ad Tech Prizeout Adds Coastal Credit Union to Its Platform

David Metz and T.J. Wyman discuss Prizeout’s growth and the evolution of its offering into a cashback solution designed specifically for debit users. The conversation highlights how the program fills a longstanding gap in rewards by bringing meaningful incentives to debit spending, while helping credit unions better compete with larger banks and enhance member value.

Prizeout POV: This reinforces the idea that one of the most overlooked opportunities in financial services is debit. For years, rewards have been concentrated around credit, leaving the majority of everyday spend underserved. By introducing meaningful, accessible cashback on debit, credit unions can turn a traditionally passive payment method into a competitive advantage, strengthening engagement and offering tangible value in a way that aligns with how members actually manage their money.

Listen to the full podcast here