Michigan State University Federal Credit Union’s (MSUFCU) President/CEO April Clobes and Prizeout’s CEO David Metz stopped by the show to announce their organization’s new partnership to attract the Gen Z audience with the fintech’s digital gift card technology. The official launch takes place June 2023.
While they ideally want to grow their customer bases, it can be more expensive to find a new customer than to retain an existing one — and grow their loyalty.
Brendan Grove, chief technology officer and co-founder of AdTech company Prizeout, told PYMNTS in an interview that brands are re-examining their cost structures and go-to-market strategies.
As credit unions (CUs) seek ways to stay competitive in an increasingly diverse, crowded and complex financial sector, it’s creating some fascinating new possibilities for the organizations that service CUs — the credit union service organizations (CUSOs).
In the latest permutation of this concept, AdTech company Prizeout is at the heart of a newly formed CUSO called Prizeout Partners, which has attracted some of the most high-profile credit unions in the country.