Tech People in the Know: Prizeout’s Brendan Grove

Brendan Grove, co-founder and CTO of Prizeout, shares his journey from engineering into fintech and how his mindset around problem solving and building real-world solutions shapes his leadership. He discusses the importance of focused teams, strong mentorship, and creating technology that delivers tangible value, while highlighting Prizeout’s work with credit unions through its CashBack+ platform and CUSO model. The profile also emphasizes the collaborative, member-first nature of credit unions and the role of fintech partnerships in driving innovation.

Prizeout POV: This profile reinforces the idea that building effective fintech solutions requires more than technical expertise. It requires a deep alignment with the values and operating realities of the institutions being served. In the credit union space, that means prioritizing seamless integration, scalability across fragmented systems, and a relentless focus on member experience. When technology is designed with those principles in mind and developed in close partnership with credit unions, it leads to products that are not only innovative but also practical, trusted, and widely adopted.

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Credit unions embrace alliances to stay relevant in payments

Credit unions are increasingly turning to CUSOs to pool resources and accelerate innovation as they compete with larger banks in payments and rewards. Prizeout’s CUSO, Prizeout Partners, has rapidly expanded its membership, giving credit unions access to new debit rewards capabilities, shared investment opportunities, and a role in product development. The model enables institutions to overcome resource constraints, drive member engagement, and capture new revenue streams, particularly in areas like debit rewards that have historically been difficult to fund.

Prizeout POV: This highlights the growing importance of collaborative innovation in enabling credit unions to compete in a rapidly evolving payments landscape. The CUSO model allows institutions to collectively invest in and shape solutions that would be difficult to build independently, aligning technology development with real member needs. By combining shared resources with merchant-funded rewards and new payment models, credit unions can unlock capabilities like meaningful debit rewards while keeping spend within their ecosystem and creating new, scalable revenue opportunities.

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